While Google+ currently lacks the press of Facebook Business Pages, the tide towards Google+ is quickly turning, especially for B2B firms. With all of Google’s changes to what’s important in search, and their efforts in tying social signals into search results, Google+ is a social media platform that is certain to gain in importance for digital health marketing.
Just as with Twitter, Facebook, and Linkedin, you set the tone and establish your social media brand identity with your Personal and Business Profiles on Google+. However, on Google+, you have a bigger canvas to create your Profiles and content that supports your SEO and social media marketing strategies.
Follow these four steps to optimize both your Google+ Personal and Business Profiles.
1. Establish a Personal Profile and Business Page- Use a separate Gmail account to set up each profile. Google+ cover images are a gigantic 2120 X 1192 pixels. Use images that professionally reflect your personality on your Personal Profile. Your Personal Profile is also how you claim Authorship. When you claim Authorship, you provide Google with the ability to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.
Maintain your Business brand imagine with your Business Page. Use the Google+ Badge on your website to connect your website to your Google+ Business Page.
2. Complete both Your Personal Profile and Business Page- With Google +, you have a larger canvas to share your personal and business story on the profiles when compared to the other Social Media networks. While you want to keep both your Personal and Business Page Stories focused and concise, make sure to add your “Elevator Pitch” of what you do, what makes you unique, markets you serve, and problems you solve. Make sure to use keywords with keywords links back to relevant posts and landing pages on your website. Study these 15 examples of how of the leading B2B brands established a Google+ Business Page.
3. Build Circles and Followers on Your Personal Profile- Use Google+ search to find potential digital health prospects and industry influencers. Put them in your Circles. Comment, Plus, and Share their posts to engage with them. Your proactive approach will build your Circles of Followers.
4. Post and Comment in Relevant Communities- Share breaking news, industry trends and discussions, and sneaks of upcoming events. Crafting your Google+ post following these guidelines will position you for more engagement. Use your Google+ Business Page to post comments to create exposure for your Business Page in relevant Communities.
Follow these four steps and check out the links provided in the steps to create the Perfect Google+ Business Page for your Digital Health firm. While Google+ may appear to lack the power of other social media platforms currently, it will continue to grow in importance. Get started before your competition and reap the benefits of having Google on your side.