Marketing health IT online starts with a clear focus on Market. The marketing messages must speak to the market, the […]

When hospital executives are looking for health IT solutions, what’s their buying process? Where do they begin their research? Who […]

Mobile is fast replacing the desktop as the preferred online access device.   If you’re using content marketing to attract […]

While Google+ currently lacks the press of Facebook Business Pages, the tide towards Google+ is quickly turning, especially for B2B […]

Why Google+ for Digital Health Marketing? Even with all the changes to search ranking criteria and keyword  data access, Google […]

Just when you think you have content marketing figured out and have discovered the secret to making it work for […]

Is there one big secret to making online marketing work for mHealth firms? Well, I’m not sure if it’s really […]

In this blog post, you discovered the need to create an agile Buyer Persona. Now, let’s dig deeper and understand […]