Let’s face facts:
The World of Content Marketing is changing.
Every. Single. Day.
Every blog post (including this one), every podcast, every video, every photo, every Social Media post and share either adds value for the consumer of the information… Or simply contributes to the noise.
That’s why Content Marketing is and will always be complete B.S.
People don’t want, need or desire Content.
They’re already overloaded with Information.
What do people… Your prospects and potential clients REALLY want?
Well, they didn’t want information optimized for the Search Engines. Too much of this information while showing up on the first pages of search engine results, simply didn’t deliver value.
So the era of SEO evolved into Content Marketing.
Sites simply cranked out content hoping it hit the mark for both search engines and the consumers of the information. Lots of noise. Lots of jockeying about for search engine rankings.
The result: Little real value for the information consumer.
So SEO copywriting… at least the previous clumsy, primitive practice of it… is dead.
Content Marketing is on life-support.
What’s next?
Where is Digital Marketing headed?
What’s the next era, the next buzzword concept marketers who talk to other marketers about marketing will use?
Enter the New Age of Social Audience Optimization
Nope, I didn’t coin this new Digital Marketing buzzword. i‘m not even sure where I heard it first.
But, it is the direction of where things are now headed.
The ability to trick the search engines with useless information is diminishing. Google now has trillions of Gigabits of more search data to fine tune search and deliver on search intent.
Also, we need to keep in mind, useful Big Data trend information about user intent on the Social Media platforms- Twitter, Facebook, Linkedin, Google+- is relatively new and not yet mature. We see this in action with Google’s tests and experiments with Google+.
But having the insights and the ability to develop and interact with information that optimizes your Social Interaction with and within your targeted audience is where the leading Digital Marketing minds are focusing their efforts.
Give the following infographic from Copyblogger, certainly a thought leader in the Digital Marketing space a study.
Copyblogger uses the term: OC/DC
Optimizing Content for Discovery and Conversion
Like this infographic? Get more content marketing tips from Copyblogger.
So, what do YOU say?
Does Social Audience Optimization hit your cortex?
Or is OC/DC: Optimizing Content for Discovery and Conversion more in line with your understanding of the Next Era of Digital Markleting?
Or, perhaps the whole thing simply confuses you to tears?
If so, grab these two FREE Guides:
SHOUT Your Digital Health Story with Social Media
and
How to Create “Killer” Marketing Content
These two free guides will reveal the principal evergreen strategies to use when developing your Social Media and Content Marketing Action Plans.
When you follow sound evergreen marketing fundamental strategies, you’ll win more sales for your mHealth business…
And you can simply ignore what all the marketing talking heads are spouting about the Next Best Thing.
