Digital Health Marketing: How to Save Time with Social Media Automation Tools
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

“I can’t afford to waste time on social media. I don’t have any time now.”

Can you relate?

Yes, social media can turn into a huge inefficient and ineffective exercise if you’re not using the right tools.

Social media tools help you create and distribute content more efficiently to the various social media platforms. The tools also help you manage your social media accounts. Finally, tools provide you with the metrics you need to really hone in on the activities that provide you with the biggest payoffs.

Here’s your resource of social media tools to use in your digital health marketing.

Make the Tasks Easier- Use Tools

Regardless if you have in-house or outsourced staff handling your Social Media activity, you’ll want to arm them with the right tools to do the tasks efficiently and effectively, and also provide you with the metrics and information you’ll need to lead and manage the efforts.

Google Alerts- to track keywords, name, company name, product and services, mentions on blog posts, Facebook Pages, Linkedin, and Google+

Twitter Alerts and Twitter Search- To monitor mentions on Twitter and find relevant Followers and topics to engage.

Tweetdeck- Manage, monitor, and schedule Tweets

Hootsuite- Manage, monitor, and schedule posts to multiple social media platforms.

Mention.net- a potential replacement for Google Alerts and Twitter Alerts in one place.

ManageFilter- Manage your Followers on Twitter

While these are the top Social Media Tools, you might want to check out these additional resources:

50 Top Tools for Social Media Monitoring, Analytics, and Management

10 Best Social Media Management Tools

The 39 Social Media Tools I’ll Use Today

The approach on the Tools is the same as the overall approach on Social Media: keep it simple and easy to operate. Use the tools that you understand and work in your business.

With the Right Time, the Right Team, and the Right Tools, you’ll be prepared to launch a cost effective Social Media Marketing campaign for your Digital health firm

 








 

photo credit: Cakehead Loves via photopin cc

 

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