Should Facebook be part of your mHealth Social Media Marketing?
If you provide an end-user mHealth app, Facebook could be a go to social media network for you. On the other hand, if you provide enterprise B2B health IT products and services, Facebook might hold limited value for you.
Regardless of who your buyer personas are, having an effective Facebook Business Page sets the stage for marketing success on Facebook.
Facebook is the king of Social Media networks. Currently, it has 1.1 billion users. It’s the premier network for Business to Consumer brands and marketing, and can offer some value for B2B marketing efforts too. In fact, some marketers are dismissing Facebook as a B2B marketing tactic.
While Facebook may have questions, especially for B2B, it’s tough to ignore the numbers. The keys are realistic expectations, efficiency, and not wasting time on Facebook. Think of Facebook as a placeholder network. Grab your spece and make it public. Use Facebook to test content. If it gets any traction, consider spending more time and resources to engage on Facebook.
Facebook Business Page Basics for mHealth Marketing
Choose Your Classification- Either Company, Organization, or Institution, or Brand or Product. If you’re positioning a brand name for an mHealth app or digital health device, choose the Brand option.
Select Category and Enter Business Name- Give this careful thought since it can not be changed later.
Graphics- The cover image size is 851 X 315 pixels; logo size is 160 X 160 pixels. Use a cover image that matches your business brand. Have a consistent brand look and feel across all the social media networks you use. This resource explores Facebook Page Graphics in details.
About Your Business- Pay attention to this 2-3 sentence blurb that describes your company. It appears your main page, so write a concise, yet descriptive blurb. Include a link to your company website. Think of what makes your brand different and appealing to attract Followers.
Add More Business Detail- Within your Facebook Page Admin Panel, you can access the forms to add more detail about your business. Complete your Business Profile with what you do, who you serve, and problems you solve. Use keywords and keyword links back to your website in the profile. Make sure you claim a Customized URL that includes your business name and primary keywords.
If you choose to use Facebook , your Facebook Business Page is a reflection of your brand. How your Facebook Page looks, and your Facebook Page activity create your brand and market positioning. Once you create the perfect mHealth Facebook Page, now you’re ready to add content to your page and begin attracting “Likes”. This is where you begin to engage and build relationships.
Photo Credit: image from HTSABO