You built the perfect mHealth Facebook Business Page. Now it’s time to generate “Likes” to your page and engage visitors to your page.
Facebook, like all the social media networks, has an unwritten etiquette, rules to follow to get the most out of your Facebook efforts.
Let’s look at these rules and best practices to using Facebook to market your mHealth business.
Facebook Posting Tips
Here are the keys to getting engagement and attention on your Facebook posts:
Answer Customer questions- Mine customer questions direct from your customers, or questions prospects raise from your Twitter research
Be Brief- Keep posts to 100-250 characters. Use a Benefit” title to offer value. Always include a relevant, interesting image.
Post video answers to customer questions- Short, informative, and value added videos are popular on Facebook. Post brief videos, 1-2 minutes answering customer questions.
Post as a Call to Action to your website- You want to move prospects from Facebook to your site. Think of your Facebook posts as “ads” for your website blog posts, white paper and guide downloads, and webinars. Offer value. Give people a reason to click through to your site.
Tailor Posts to Buyer Personas- Post different information and use tailored calls to action for the Healthcare CIO vs. The CEO of the hospital.
Facebook, when done right, can expand your reach and help to build your digital health brand. However, consider any direct business gained as a bonus, especially if you market B2B.