Digital Health Marketing: The REAL Purpose of Social Media
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

One person who actually qualifies to wear the title of Social Media sage or guru is Guy Kawasaki. With over 6 million Twitter followers, Guy “experiences” Social Media. In addition to hockey, Social Media is Guy’s passion. So, when Guy talks Social Media, it’s smart to listen.

Listen to discover the REAL purpose of Social Media.

Ten Words You Seldom Hear in Social Media

1. Question- Be willing to Question Everything. Lots of myths and dogma exists around Social Media. For instance, it’s best to only post on social media once a day. Why? Does this hold true for your business… for your marketing approach?

2. Experiment- Be open to trying things. Find out what works and doesn’t work. Experiment on posting to social media sites more often.

3. Measure- Measure what matter. How many complaints? How many Followers did you lose? How many Followers did you gain? How many sales did you close? Understand what’s behind the numbers.

“The purpose of Social Media is NOT to make people happy. The purpose is to close sales.”

4. (Wo)man Up- Have the guts to piss some people off. If you want to attract Ideal Clients, you must repeal prospects that don’t fit. The quicker you repeal those who aren’t Ideal, the more you save in pain, agony, and aggravation in trying to convince a prospect who isn’t a fit to work with you.

5. Ask- Ask for help. Ask for feedback.Be willing to be open. Ask what’s wrong, or what’s right, with your digital health product or service.

6. Answer- If you Ask, be willing to Answer those who ask.

7. Reciprocate- Social Media is a two-way conversation. It’s not a push media. If someone helps you, help them. Also, train those who helped you. Let them know how they can pay you back.

8. Seize- Be prepared to Seize the Day. Be ready to make the most of opportunities. If you spend money to host or attend an industry event, how can you use Social Media to amplify your message? How can you recruit people you meet, or attendees, to help spread the word?

9. Copy- Copy what works. What works? It’s simple- provide value consistently. This  earns you the right to promote your stuff.

10. Expand- Push the limits. Try new things. Try posting off-brand messages. Try posting more frequently.

11. Experience- Get personally involved in Social Media. Use it. Participate. 

Which one of Guy’s words resonates most with you and your approach to Social Media?

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photo credit: deneyterrio via photopin cc

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