Content Marketing that Works: Answer Digital Health Questions
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Just when you think you have content marketing figured out and have discovered the secret to making it work for your digital health business, Google throws you a curve.

You’ve come up with a brilliant SEO game plan to nail down top rankings for high traffic, targeted keywords. Great plan, except now Google no longer provides you with the data on what keywords are driving traffic to your site. 

Yes, doing keyword research and targeting the right keywords is smart, but as Google continues to change the SEO playing field, SEO is more art, than science.

Driving the right kind of traffic, future customer traffic, is focused on what problems your customers are trying to solve and what information they need about understanding the problem and evaluating potential solutions. It’s a process that begins with listening to what your customers are saying, and exactly what language they use to talk about their problems.

Stop worrying about Google. Create great content your prospects want. What do your prospects want?

Clear, honest, no B.S. answers to their most pressing questions. In the infographic below, you’ll discover the process to create great content that responds to yoiur prospects’ questions. 

Do smart keyword research. Check this article for practical SEO workaround tutorials. Even if Google now encrypts keyowrds to your site, you can still determine where you rank for certain keywords, the estimated traffic for those keywords, and the relative competition for those keywords.

More than likely, if you use the answering questions approach, most of these will be longer tail keywords with little competition.

Now that you’ve read this post and studied the infographic, what questions do you have about marketing, or content marketing for your digital health business?




 

photo credit: Images from SumAll via photopin cc

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