Although my marketing firm has created, managed and fine-tuned our clients’ blogs for years, after starting our own corporate blog for entrepreneurs about a year and a half ago, I’ve become an even bigger fan of blogging for your mHealth business. So, if you’re trying your hand at corporate blogging, I’ve found there are two key points to keep in mind: make sure you understand your brand and know your blog’s intent.
I found some other useful blogging tips from Ann Handley in her article, “3 Not-So-Obvious Things Your Blog Needs.” Here are Ann’s great suggestions:
Develop Your mHealth Business Blog
Have a point of view
This is a really important aspect of any successful blog, and something every blog needs. According to Ann, “Establishing your own unique perspective helps to differentiate you in a crowded market—to forge a separate and unique identity.” Whether your business is selling widgets or perfume, your blog should represent your corporate identity consistently.
Create really good headlines
I know this is also crucially important to a blog, but I also know it’s not so easy to accomplish. Having said that, Ann makes a good point when she says, “Eight out of 10 people will read a headline, but only two out of that 10 will read the post itself.” Those are sobering numbers, and they highlight the problem many blogs have regarding ho-hum headlines. So, even if you are writing headlines for search engine optimization (SEO) try to keep them as short and as “punchy” as possible, offer a sense of urgency, offer a solution to a problem and remember to maintain your company’s “voice.”
Offer a call to action
Until recently, your business’s website was probably the major online point of contact with customers. These days, more often than not, your business blog may be the first contact clients and customers have with your company. So, to make the most out of your business blog, guide your customers into taking action. Ann suggests adding the call to action in three areas of your blog; within the body of the blog as text links, within sidebars and at the end of your blog post. These are all great suggestions and I use these techniques myself.
A final bit of advice: put the same amount of time and effort into your corporate blog that you’d put into any business venture you pursue. Evaluate your brand and create a consistent and relevant voice. Offer something your readers can’t get anywhere else. It will keep them coming back for more.