Back in 1960 Maxwell Maltz wrote a book titled Psycho-Cybernetics. Maltz’s book was and is a huge runaway business best […]
Note: This blog originally ran on the mHimss website  in suport of a consumer engagement “tweet up” As a start-up […]
Do you ever wonder what separates the “good” from the GREAT? Michael Jordan is recognized as the greatest basketball player. […]
Understanding and creating a clear picture of your Buyer Persona is critical. Telling a power-packed mHealth story takes some serious thinking […]
mHealth firms face a huge inherent marketing challenge: Pinpointing exactly who is your buyer and the end-user of your mHealth […]
In the Mobile Health space, it’s easy to get lost in the technology and the Big Data. The pace of […]
After over two years of talking with and working with dozens of mHealth, Digital Health, and Health IT firms, THIS […]
In my last blog, I discussed how mHealth companies need to rethink the way they integrate marketing, information and technology. […]
