Advertising guru, David Ogilvy, built the most successful ad agency in history. During his career, Ogilvy designed campaigns for most […]
Most mHealth firms have a marketing problem. They have innovative products and technology solutions, yet they’re unable to effectively tell […]
Yes, believe it or not, understanding how Jerry Seinfeld crafts a Pop Tart joke reveals a secret about why an […]
Back in 1960 Maxwell Maltz wrote a book titled Psycho-Cybernetics. Maltz’s book was and is a huge runaway business best […]
Do you ever wonder what separates the “good” from the GREAT? Michael Jordan is recognized as the greatest basketball player. […]
In this blog post, you discovered the need to create an agile Buyer Persona. Now, let’s dig deeper and understand […]
mHealth firms face a huge inherent marketing challenge: Pinpointing exactly who is your buyer and the end-user of your mHealth […]
In my last blog, I discussed how mHealth companies need to rethink the way they integrate marketing, information and technology. […]
