Advertising guru, David Ogilvy, built the most successful ad agency in history. During his career, Ogilvy designed campaigns for most of the world’s largest corporations. As a result of his work with these market leaders, he came to the conclusion that only one thing could give a company the edge over the long haul.
He discovered that the key to success for any firm was its ability to create an emotional bond with its customers that went far beyond the nature of the product the company was actually selling.
“A company competing on the basis of price can always be undercut. A company competing on the basis of uniqueness can always be copied. A company competing on the basis of a technical advantage can always be caught. A company competing on the basis of value can always be matched. But a company with passion cannot be touched.”
What’s Your Passion?
No doubt Stay Lean. Stay Passionate. reminds you of the Strategic Planning, words from Steve Jobs’ famous 2005 Stanford graduation speech:
“Stay hungry. Stay foolish.”
Yes, these words do have different meanings for different people. It all depends upon your experience and mindset.
Following your passion often appears foolish. You’ll encounter the doubters and naysayers. Staying foolish, staying passionate means having the guts to put your ideas out there in the marketplace. It’s sticking to your vision regardless of the criticisms.
What About Stay Hungry. Stay Lean?
The idea of staying hungry, staying lean brings a sense of urgency to your passions. As an individual, your time here on Earth is limited. As a business, your time of opportunity is limited. As an mHealth firm, your opportunity is now in the marketplace.
It’s not about getting everything perfect. It’s about getting it shipped.
With a Lean mindset, you move fast. You move with a focus, never forgetting your vision and passion. You set and establish priorities because you know what’s important. You handle your marketing efforts with foresight.
When you adopt the hungry, lean mindset, you operate as a start-up launching into the market. With a Lean approach, you embrace a powerful, effective, agile way to market your mHealth business. You’re able to adjust on the fly, based upon what you’re constantly learning in the marketplace.
“Stay” Is Your Foundation
The one constant is in Staying the Course. Remaining passionate and foolish. Never deviating from hungry and lean. Staying true to your vision of where you want to go as a company, who you serve, how you serve your clients, why it’s important to you, and finally, the value you deliver.
So Stay…
Lean and Hungry.
Passionate and Foolish.
Become Untouchable.
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