mHealth Marketing: Your Mobile Site Drives Content Marketing

Mobile is fast replacing the desktop as the preferred online access device.  

If you’re using content marketing to attract prospects, qualify leads, and convert leads into paying clients for your mHealth products and services, a mobile first mentality is required. Mobile is transforming mHealth marketing thinking at a rapid pace. 

Here are a few highlights on how to execute content marketing that will engage audiences on mobile.

• Think Mobile First.
• Use attention-grabbing photos
• Deliver bite-sized content.
• Mobile is often times the first interaction with your content.
• Optimize content with readable fonts and visuals.
• Think basic site rather than custom app. Keep it simple.
• Think real-time opportunities. Example: tap to call or chat with your greatest health IT challenge.
• Responsive design rules. Design what works across platforms and devices.
• Design for small screen first… then expand for large screen.
• Make content easy to find and access at anytime.
• Communicate succinctly. Use a minimum number of words and graphics to make your point.
• Incorporate precise Calls To Action.
• Deliver clear, user-friendly content.
• Use large form fields to gather info. Use minimal fields.
• Chunk content. Sequence.
• Give short, low-friction things to do: Like, Share, Tweet, take photos, view photos or short videos.
• Avoid long-form text content, filling out forms, or asking visitors to write more than a sentence.
• Avoid content that requires too much from the visitor.
• Consider context. Where is the visitor accessing using mobile? What is the mindset?
• Focus on creating content that’s relevant to who the customer is, what the customer wants, and when the customer wants it.

mHealth Mobile marketing success requires creativity, an agile approach, and perhaps even a whole new way of thinking about how you slice and dice and deliver your content

Simplify your mHealth Mobile Marketing: download the Digital Health Mobile Marketing Tip Sheet.