How mHealth Companies can Maximize Exposure from their Press Releases

According to a recent study by PR Newswire, an online press release and news website, press releases with multimedia elements delivered 77 percent more page views than press releases with just text. Why does this matter to mHealth businesses?

It means you have an opportunity to differentiate your business from all the others in the burgeoning mobile health marketplace by incorporating video, photos, graphics and other media in your marketing strategy. The point here, though, is that press releases aren’t the only way to get attention. Adding multimedia elements to your corporate social media platforms is another way to show off your products in an innovative way.

Here’s some insight from ragan.com on why companies say they don’t use multimedia to promote their businesses … and why they should. See if your company uses some of the excuses below and then read on to find out what you can do to create more impact.

The top reasons given for not using multimedia are:

Don’t have the skills
Don’t have the time
Don’t have the budget

Perhaps you should look at it another way. Can you afford not to add multimedia to your news content?

It’s not enough to just have visual assets with your content. Yes, it will boost your views, but what you want is pickup, engagement and sharing. You need to make those images and videos tell a compelling story. Be creative. Make it so interesting, useful and entertaining that journalists and bloggers will want to use it. And their readers will want to share it.

Start by keeping statistics of how many views you get on releases, articles and blog posts. Keep track of which ones have images, charts, infographics and/or video. See which ones get the most earned media mentions and compare the numbers. You might be pleasantly surprised.

And if you think you don’t have the time, money or skills, think again. Find someone who can help you with your news content production. It pays off handsomely in terms of earned media.

Here’s one last reason to add multimedia to your press releases: compelling content is more likely to be shared. Taking time to create appealing multimedia will not only help get more page views for your press release, you will have more original content to share on social media channels.