Does Social Media truly drive mHealth sales?
There seems to be differing opinions about the ROI effectiveness of Social Media.
Email Still Rules and Trumps Social Media?
Consider this shocking fact: Email… when done right… delivers a 4300% ROI when compared with Social Media.
The problem with email is most businesses are now dismissing it, or their approach to Email Marketing is completely wrong.
Knowing your Market. Segmenting your email lists. Using effective subject lines. Formatting email messages. Tracking key email KPI such as delivery, open , and click through rates without obsession and freaking out over the details. Telling the right story at the right time.
All of these factors help spell email success.
Email is a relationship builder. Unfortunately, all too many businesses use email to blast out and broadcast their offers and blog post updates.
The article cited in the link above does confirm that Social Media does have value. For instance, Facebook delivers the most traffic. Twitter can serve as an effective “real-time” engagement channel to connect… if you’re prepared to respond fast.
The Bright, Shiny Glow of Social Media?
A study of the infographic below leads you to believe that Social Media is Marketing Nirvana.
It’s heavy on citing the shear volume of user numbers and time spent on Social Media.
But the question is: Do the large numbers and time people spend on Social Media translate into MORE Sales?
Increased website visits? Yes, Social Media can deliver more visits to your website.
Increased leads?
Here the math and reality gets a little trickier.
People aren’t spending time on Social Media to buy stuff or even research buying options. They are on Social Media to connect.
If your lead generation can provide a valuable connection the user desires, yes, Social Media can generate leads.
But, when it comes down to closing the deal, Social Media isn’t the place to sell.
Email and your website sales funnel does the heavy lifting here.
So while this Quicksprout Infographic shares lots of interesting stats about Social Media…
Yes, I agree…
Social Media can help you generate more Leads.
But don’t forget good old Email to help with the assist on building the relationship with these leads and closing the sale.
photo courtesy of Rosaura Ochoa. Some rights reserved.
