How to Tell Your Digital Health Brand Story on Linkedin

Do you know what is one of the best storytelling tools to communicate what your digital health brand is all about?

Social media- specifically Linkedin- when your focus is enterprise digital health solutions rather than individual consumer health mobile apps.

Let’s explore how to best tell your digital health brand story on Linkedin.

Why Linkedin to Tell Your Digital Health Brand Story?

Consider this, people use Linkedin for business research and contacts. More than likely, your potential buyer, or someone within the healthcare organization tasked with researching enterprise digital health solutions, is active on Linkedin.

So, when telling your digital health brand story on Linkedin, keep these points in mind:

1. What information does your potential buyer want to see? On Linkedin, you can add your blog feed, links to White Papers and Slideshares, client case studies and success stories on both your personal profile and Company Page.

2. Does your information tell a good story? On Linkedin, you have multiple places to tell your story- your Personal Profile Page, Company Page, News Feed, and Groups. Consider your Personal Page and Company Page your Home Base, the core of your brand story, and the News Feed- links you share to blog posts and other social media-, and your activity in relevant Groups as extensions of your brand story.

3. Give ‘em More- Entice prospects to visit your blog, podcast, or video for more details and information.

4. Use Images- With increasingly more mobile devices now in use- phones and tablets- people are consuming content “on the run'”. Whenever possible, include a full size , high resolution Image with keyword, action oriented text in the Image used in your timeline updates. This makes your update stand out in the Linkedin stream.

Use images to spice up your story in the News Feeds and on your Profiles where possible.

Set your Digital Health Brand Apart

Add a human, personal touch to your brand story to give a “face” to your business.

Share stories about your business, such as:

Profile of your first employee- add the unique value he/she delivers to clients

Client Success Stories- Provide background of the client, challenges faced, the research they conducted, how they discovered your digital health firm, why they chose your solution, how they implemented the solution, and the experience and results from working with you.

Business Leaders Profiles- Add a face and personality to the founders and leaders of your digital health business.

Your Digital Health Business in The News- Share when you open a new office, received investment funding, and other news that cements you as a viable, long-term business.

Long Form Linkedin Posts- Recently, Linkedin added the ability to share long-form posts. Follow this guide to get the most out of your posts on Linkedin.

Regardless of what stories you share on Linkedin, make sure to keep them focused on what your potential buyers want, rather than talking about you and your business. Make your clients the heroes of your digital health brand story.

What are your best practices for using Linkedin to tell your story?

Do you have an example of an effective digital health brand story told on Linkedin?