“ The general who wins the battle makes many calculations in his temple before the battle is fought. The general […]
You are a change agent. You are an innovator. You disrupt the current status. Healthcare is an industry screaming for […]
What is the true role of marketing in today’s digital world? In a digital world, it’s no longer possible to […]
Last week we explored how a lean, agile approach is required in healthcare IT product development and marketing. Is there […]
Right now, we’re hearing all sorts of buzzwords about communication and information technology in healthcare. Jonah J. Czerwinski, senior advisor to […]
To compete in a crowded, noisy marketplace today, you must first do your homework to create a smart strategy. We […]
Mobile apps are exploding including Mobile Health apps. Consumers launched nearly eight mobile apps per day in 2012. So, the […]
Without traffic to your mHealth blog and website, nothing happens with your online and inbound marketing efforts. No traffic= no […]
Creating content for your mHealth marketing can seem like a huge challenge. It’s not your business or focus. Yet, creating […]
“Hey Doc, stop texting, look at me, and tell me what’s wrong…” Have doctors and nurses turned into the typical […]
Advertising guru, David Ogilvy, built the most successful ad agency in history. During his career, Ogilvy designed campaigns for most […]
Most mHealth firms have a marketing problem. They have innovative products and technology solutions, yet they’re unable to effectively tell […]
