Picture a community. Picture a connected community… a community connected with computers, electronic tablets, and smartphones. In this community, young […]

Advertising guru, David Ogilvy, built the most successful ad agency in history. During his career, Ogilvy designed campaigns for most […]

Most mHealth firms have a marketing problem. They have innovative products and technology solutions, yet they’re unable to effectively tell […]

Yes, believe it or not, understanding how Jerry Seinfeld crafts a Pop Tart joke reveals a secret about why an […]

Back in 1960 Maxwell Maltz wrote a book titled Psycho-Cybernetics. Maltz’s book was and is a huge runaway business best […]

Note: This blog originally ran on the mHimss website  in suport of a consumer engagement “tweet up” As a start-up […]

Do you ever wonder what separates the “good” from the GREAT? Michael Jordan is recognized as the greatest basketball player. […]

Understanding and creating a clear picture of your Buyer Persona is critical. Telling a power-packed mHealth story takes some serious thinking […]