10 Reasons Your mHealth Brand Needs Social Media Marketing

If your mHealth company isn’t actively involved in social media marketing, you could be missing out on more sales, more awareness, more visibility and more potential customers.

Let’s face it, if your company isn’t participating in social media by now, you need to find a way to start immediately. You can start small by perfecting your brand on just one platform and work up to being active on several platforms. But it’s not optional anymore … it’s a necessity, especially for companies in the technology sector.

So how do you convince the naysayers at your company that you really need a social media marketing strategy? The best way is by providing concrete reasons, and I found a good list from a recent blog that might help you:

Healthy Social Media Marketing for mHealth Brands

1. Social media is where your customers are
Facebook, YouTube, Twitter, LinkedIn, Pinterest and mobile apps and games have all become favorite pastimes across the world. Interacting in that environment puts your brand and product messages in a position to be shared and commented which leads to awareness, interest and sales.

2. Social media levels the playing field
The advantage is still with larger, more established brands, simply because they started with existing fan bases and may have larger budgets for media spends. That just means you may have to be more creative and work harder to reach the same audiences.

3. Social media is already helping your competition
Your archrivals already jumped into social media and are way ahead. You’ll need to get with the program and escalate quickly before it’s too late.

4. Social media is searchable
Consumers are looking for your products and services. Social media can affect organic Google search results as well as be an entry point to your website, microsite or promo page.

5. Social media content is shareable
A vital part of social media is creating and sharing content like videos, articles, photos, graphics and social media updates.

6. Social media allows for real-time feedback and interaction
Through the process of creating content, sharing and interacting, you’ll learn what’s important to your consumers. This builds brand and product loyalty as you discuss new ways of doing things better and measure response along the way.

7. Social media is measurable
Since the real bottom line is always going to be sales, social media measurement can help your boss and partners determine which actions and reactions are leading to increased sales.

8. Social media lives forever and is more cost effective
Videos, photos, LinkedIn updates, tweets, etc. stay online and in Google results for a very long time. But unlike print ads that are thrown away, social media content stays online, working for you and reducing the overall per-unit spend over time.

9. Social media is one click away from the buy button
Properly set up and executed, consumers should never be more than one click away from the opportunity to buy – or at least learn more about – the product or service you are selling.

10. Social media marketing involves selling, not just playing around
Social media initiatives and daily interaction should revolve around clear objectives and calls to action to create an environment in which consumers can easily purchase.

Those who resist social media marketing now are going to end up rushing to catch up in the near future, and by then they will have lost valuable time and potential customers.

Social media marketing is not going away, so if you are still confused or need guidance, give us a call at 941-953-9191.