How to Reinvent Health IT
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Google reinvented how people research and access information. Google transformed the advertising and marketing business with Google Ads. Google continues to reinvent entire industries such as Mobile with Android and potentially Google Glass.

Head out the front doors of Google NYC, cross 9th Avenue, stroll through Chelsea Market, then head north 4 blocks and you’ll discover a transformation… a reinvention… of retail.

Something entirely different from traditional department stores. Different from Wal-Mart. Unlike even Amazon.

It’s a STORY. It’s part magazine, part local small business incubator. part theater set, part store. 

It’s an experience. People are talking about it. And, yes, people are buying.

The first year, this business achieved profits in a 2000 square foot space in one of the most competitive retail markets in the world, up against all the major retail brands.

Listen to the story of STORY.



Story is YOUR path to reinvention. Many health IT firms and even those in healthcare view technology as the conduit to transformation.

Story has more power to transform because it’s human communication.

The only way to change a vast industry that heals people is to tap what makes it human.

How can you build a health IT business built around bringing people together through Story?

Are you stuck measuring your firms’ success in the usual Key Performance Indicators such as Revenues per User rather than Experience or Healing per User?

What is the back-end of your business? Are you partnering with healthcare brands to create events to sponsor your Story? Are you a Matchmaker bringing together small, unknown app developers and introducing their solutions?

How can you use the best of technology and bring back to healthcare what we had and loved 50 years ago? 

50 years ago in healthcare the family doctor was the center of healthcare delivery. This doctor made house calls, visited patients in the hospital, counseled and treated patients in his small, one-person office, and many times handed you a little white envelope of pills to help you feel better.

Of course, the “numbers” probably don’t make sense for this type of doctor today. 

But can you tell a Story to reinvent what once worked in healthcare?

If you’re game to Reinvent the health IT and healthcare industry, take the first step and learn more about the role of STORY in your business.

Grab the free Tell Stories. Drive Sales Guide


photo credit: nan palmero via photopin cc

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