You know your market.
You’ve built a compelling story, a relevant marketing message about your mHealth product or service.
You’ve invested time, effort, and even money in creating content on your website, blog, and in social media.
You have all the tools, and the marketing pieces in place.
Yet, you’re not winning the BIG DEALS or your sales are lagging.
Maybe you need help from a PR firm that specializes in mHealth?
mHealth Public Relations: The Winning Difference?
In golf, what’s the difference between a top amateur player and a pro? Both amateur and pro golfers can launch 300 + yard drives, both are capable of hitting pin-seeking iron shots, both can drain putts under pressure…
Yet, the tops pros earn millions on the PGA Tour, while the top amateurs struggle to break into the pro ranks?
What’s the difference?
Usually it’s confidence under pressure. When the tournament is on the line and the TV cameras are focused on the player, the pro has the confidence, the ability to deliver.
The same holds true in marketing your business.
When a business has the market clearly defined, the message nailed, and owned content in place, public relations provides the confidence to win sales. Public relations transfers confidence to your buyers. It’s provides the stamp of approval they need to choose your product or service.
How Does PR Give Your Buyers Confidence?
In today’s marketplace noise, most messages marketers craft about themselves don’t inspire confidence within their buyers. Marketers have made so many empty promises to buyers. As a result buyers today are extremely skeptical. They resist… and don’t believe… and don’t buy… what you say about your business. They don’t trust your own content… even when the content is top-notch and delivers value. While having a clearly defined market and delivering a compelling story that adds value, gets your buyers to know and like you…
Do they TRUST you?
Without trust, there is no sale.
Public Relations Delivers Trust and Gives your Buyers Confidence.
1. Lands Earned Media Exposure- It’s one thing to write a blog post about how your mHealth solution solves a healthcare problem. When Huffington Post or Forbes tells the story about your solution, it’s an entirely different perception in the mind of your buyer.
2. Expert Positioning- Many businesses label themselves as the best, leading, innovative, world-class in their own marketing. Today, those are throw away terms, and in fact, using them in your own marketing today is an amateur move. The marketing pros today have the industry influencers and spokespeople apply the expert label for them.
3. Leverage Owned Content- Lots of businesses have jumped on the content marketing bandwagon. The most effective marketers squeeze the investment in owned content and orchestrate third party endorsements of their marketing story through social media and repurposing content in interviews, guest posts, and by-lined articles in trade journals to name a few PR plays.
Isn’t it time for you to play like a pro and win? A PR firm that specializes in mHealth just might provide the boost your business needs to give your prospects the confidence they need to choose you.
Learn how specialized mHealth Public Relations can make the difference for YOUR firm.