Are your mHealth patient engagement solutions engaging… from a marketing standpoint?
Do you present a compelling, engaging story, a story that connects and builds a relationship with the user of your mHealth solution?
To tell a compelling, engaging story, you must consider your prospect as a “patient”. To provide “healing” and put them on the path to better health, rather than attempting to force-feed them with the hype and promises of your technology, perhaps a calm, reassuring, bedside manner is best to open the door, build the relationship, and earn the trust needed for the “patient” to decide to choose your mHealth solutions.
Imagine you’re in charge of IT for a health care system. You begin your research online for health care patient engagement IT systems. In your research, you find two presentations.
Go ahead… spend a few minutes and take a look at the two mHealth patient engagement solutions below and ask yourself about both these mHealth content marketing approaches:
- Do they engage the “patient”, the prospect for the mHealth solution?
- Is a compelling, engaging story presented?
- How much is the focus on the technology versus addressing the “patient’s” concerns, frustrations, fears, and wants?
- Which one of these two does a better job of engaging the “patient”, the mHealth prospect?
- Would either of these presentations compel you to take the next step… to click on the link to the company’s website to learn more? Why, or why not?
- What’s missing from these two presentations?
- What approach would you take to better present these mHealth patient engagement solutions?
The first “case study” is a video presenting the Preventice Care Platform.
By integrating the latest mobile, cloud, and sensor technology, the Preventice Care Platform increases patient engagement across the care continuum from early screening and detection, through recovery, rehabilitation, and maintenance.
Next is a third party article describing Geisinger’s internal mHealth program. Unlike the Preventice presentation above, this article is from the perspective of the health care system, not the mHealth vendor. The article does not indicate if Geisinger developed this mHealth patient engagement system with in-house IT, or in concert with an outside mHealth IT vendor.
Keep in mind, as an mHealth IT vendor, you are in the “healing” business too. Your mHealth solutions mend sick, ill, and injured health care IT and data communication systems. Your “patients” have real concerns, anxieties, fears, and want to enjoy improved health and a better life. You have the cure, or a key part of the cure.
What’s the key to opening the door to have the “patient” consider your brand of mHealth IT treatment?
How do you engage your “patients”?