Instant Market Validation of Your mHealth App
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

 

What can selling beef jerkly subscriptions online teach you about gaining market traction for your mHealth app?

TONS.

Lots of mHealth businesses make the mistake of creating products in a vacuum.

They spend thousands, even millions, on product development. They sink thousands of hours in engineering into their BIG Idea.

All too often, with the focus on product development, marketing and selling becomes overly complicated and unfocused.

Marketing and sales efforts are tactical and not connected to what really matters.

Suppose a Venture Capital firm presented you with this challenge…

You have 24 hours. You can spend $1.00. 

Prove your mHealth app idea is valid. Earn $1000 profit.

What would you do?

Would you continue to focus on product development and building a better app?

Nope. That’s not gonna sell anything.

Would you run ads? 

Remember… you only have a buck to spend.

Would you hire a marketing firm to help you?

No, not an option. You need result NOW and only have a dollar to spend.

So, what would you do?

Is it possible to validate your mHealth app idea in the market, find your initial customers, scale your business, and earn $1000 profit…

In ONE day?

It is.

If…

You’re willing to focus on the basics.

You’re willing to work.

You can dismiss your notions and bias of what works and doesn’t work.

“The BEST way I’ve found to start a business is to solve your own problem.” – Noah Kagan

Noah Kagan, employee #30 at Facebook, marketing director of Mint.com, and founder of AppSumo, explains his down and dirty approach to finding out if a business idea has any traction in the market.

In this interview, and in this article, Noah reveals the EXACT steps and processes he used to accomplish the 24-Hour Business Challenge and kick start Sumo Jerky.

“Tip: When selling, a key thing is to get to the root of the rejection and see if you can solve that.”

In selling your mHealth app, what is the root of rejection you encounter?

Do you even realize what the root reason is about why people do not or will not buy your app?

This is the focus of what you must solve. 

The quicker you solve this selling challenge, the less dollars and effort you will waste in prodcut development.

When you clearly understand the root reason why people reject your app, the more effective your marketing efforts will be.

A few other takeaways from Noah’s challenge…

1. You must know and understand the numbers.

2. Focus on Ideal Customers- WHO they are, and WHERE you can reach them.

3. Make it easy to refer you app to friends.

 Noah shares a 11 total insights of what is important.

Now… you might be tempted to dismiss this approach.

It’s too simple. 

It’s for internet marketers.

It’s beef jerky.

It’s too small-time.

mHealth is different.

Nope.

Selling is finding a pain or desire and providing a solution.

Business success is discovering this truth quickly and scaling the solution.

Here’s YOUR challenge.

Try the 24 Hour Challenge for your mHealth business.

Come back here and share your results in the comments.

 

 

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photo credit: Daniel Kulinski via photopin cc

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