Healthcare IT Marketing: Your Role in Health Informatics
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Healthcare needs you. Healthcare needs to use information more effectively and efficiently. Healthcare needs to better utilize Information Technology. Healthcare must become more business focused.

What role will you play in Health Informatics?

Where do your solutions, your expertise fit into the intersection of healthcare and IT?


UIC’s Online Health Informatics Degree

Here’s another perspective from Dr. Saif Abed:

Just sticking to informatics it’s about intelligent, elegant, adaptive and intuitive platforms. Everything from EHR systems and remote monitoring to care management platforms and data analytics falls under that banner of digital health. Even when there are apps they’re often just the user facing component so that you can access all these great tools from you mobile or tablet. So next time you think digital health take a minute to scratch the surface.

This is how the practicing physician views healthcare informatics and its potential to help deliver healthcare more effectively and efficiently.

The need for healthcare IT is obvious. This infographic provides the facts and figures. Dr. Abed confirms the need from an individual clinician’s perspective.

Healthcare IT innovation is needed. Your challenge is to find out what is wanted and figure out how to deliver it.

To paraphrase Dr. Abel’s call to action:

So there you have it. No more excuses! It’s time to get out there and start talking to all the fantastic healthcare organizations and dedicated healthcare professionals. Find out what they want and what they will use. Help to take their practice of healthcare to the next level.




photo credit: IntelFreePress via photopin cc

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