Health IT Marketing: The Strategy First Rule
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

 ”A tactician can’t build a B-U-S-I-N-E-S-S.

On the other hand, a strategist has a meticulously engineered and coordinated plan to build a stable business that continually feeds itself and grows exponentially.”  -Doberman Dan

As a health IT business, are you looking for, or have you hired…

  • An SEO expert?
  • A Social Media guy?
  • A website designer?
  • Someone to crank out content… blog posts?
  • A PR pro to get you some press?

As Doberman Dan says, not having a strategist on your Marketing Team is a recipe for disaster.

So now let’s talk here…

Suppose you and I meet (or met) at the upcoming HIMSS Conference…

Here’s what I’d ask you…

“You know how so many smart medical and IT minds are working hard to create break though products and services to really help lower healthcare costs and improve healthcare delivery?

You know how they are passionate about what they do, but they just can’t figure out how to turn it into a real business? They struggle on getting attention from hospitals or physician groups? Or, on the app side, downloads just aren’t happening. They can’t seem to attract enough clients? They struggle in attracting funding?

They are great at what they do, but they just don’t have the business and marketing know how or resources. So they end up working way too hard, with too few clients, for too little money. Do you know what I mean? Maybe you even know people like this, right?

Hey, maybe YOU are one of these people?

Well, so what I do is I walk people JUST LIKE YOU through a four step process to nail down your marketing strategy and help you get new clients and attract funding…”


Here’s the first step… a Discovery call.

We’ll spend 15 minutes to figure out if it makes sense to go to the next step- Diagnosis.

You in?

Is it time to put an end to lackluster sales and put strategy first?

Are you ready to put a strategist on your team? 

Let’s Discover if we’re a fit.




photo credit: Ybot84 via photopin cc

mHealth Marketer Podcast
mHealth Marketer Podcast

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