Should you add video and YouTube to your mHealth content marketing mix? Video marketing does require more technical skills and know-how than other forms of content marketing. But, consider these benefits:
1. Since video is more challenging to produce, and many times more expensive content to produce, fewer marketers use video.
2. People LOVE consuming good video content.
3. Video allows you to show your personality to your prospects- your face, your mannerisms, your voice. You are able to make more of a personal connection with your prospects using video.
4. YouTube is fully integrated into the Google eco-system. As a Google service,video done right boosts search engine rankings and social media visibility. Keep in mind, YouTube is both a search engine AND a social site.
YouTube Guide Answers Your Questions
The graphic below is an interactive, helpful, educational guide. You’ll discover resources to help you come up with video content ideas, how to produce videos, how to manage video files, and tips on getting the most out of your YouTube channel. When you click on the graphic, you’ll be taken to the site that answers your YouTube questions.
Click image to open interactive version (via Simply Business).
Video content is content that can separate you from your competition. I encourage you to add video to your mHealth content marketing mix.
Use this as a guide to create compelling content and boost your mobile health marketing efforts.
photo credit: Rego – d4u.hu via photopin cc
John Lynn - EMR and HIPAA says:
NIce article on this. I recently saw this opportunity as well and started to grow my Healthcare IT youtube channel: https://www.youtube.com/user/emrandhipaa?feature=watch I think there’s huge potential there and linked with Google Plus hangouts it’s a great way to create quality video content.
Sam Stern says:
Good to hear John – Just checked out your channel. It looks like you have great highly targeted content. What are benefits are you getting from you efforts?