Marketing health IT online starts with a clear focus on Market. The marketing messages must speak to the market, the […]

“I don’t build in order to have clients. I have clients in order to build.” Howard Roark, The Fountainhead When […]

Don Draper is no longer the Alpha marketer. Command and control of the marketing message using traditional advertising and PR […]

Building a brand using traditional broadcast media is broken. It no longer really works to toot your own horn to […]

“When the ego is more prominent than the message, trust goes away.” – Michael Fishmen Words make a difference in […]

Creating killer marketing content informs, inspires, and moves your audience to action. Your content drives sales. Yet, how do you […]

You hear lots of hype and empty promises of all sorts of things you can do using online marketing to […]

According to a Forrester Consulting study, one in every three businesses in North America experiences IT problems on a daily or […]