Timing is everything. In business, it’s usually best to take a proactive approach to things before they turn into a […]

What are the signs and symptoms of a diseased health IT brand? 1. You struggle to close sales. 2. Generating […]

Public Relations for digital health firms today includes a new set of rules. Traditional PR- articles in print publications such […]

A common question potential clients ask: How much will it cost to hire you to help us with our marketing? […]

Public Relations operates under a new set of rules in today’s digital world. PR is no longer something a business […]

The pressure to produce sales is on. You have big goals for your health IT business. You want to have […]

After bootstrapping operations and product/service development for three long, trying years, you finally attract the first round of substantial investor […]

As entrepreneurs, we all make mistakes. While we are admired for our boldness and confidence, we hate being wrong and […]