In this blog post, you discovered the need to create an agile Buyer Persona. Now, let’s dig deeper and understand […]

mHealth firms face a huge inherent marketing challenge: Pinpointing exactly who is your buyer and the end-user of your mHealth […]

Your “brand” is your stock in trade. It’s what separates your company’s product or service from all the others. In […]

As the owner of an mHealth marketing and communications firm, my business is all about helping clients grab the attention […]