Yes, believe it or not, understanding how Jerry Seinfeld crafts a Pop Tart joke reveals a secret about why an […]

Do you ever wonder what separates the “good” from the GREAT? Michael Jordan is recognized as the greatest basketball player. […]

Understanding and creating a clear picture of your Buyer Persona is critical. Telling a power-packed mHealth story takes some serious thinking […]

In this blog post, you discovered the need to create an agile Buyer Persona. Now, let’s dig deeper and understand […]

mHealth firms face a huge inherent marketing challenge: Pinpointing exactly who is your buyer and the end-user of your mHealth […]

After over two years of talking with and working with dozens of mHealth, Digital Health, and Health IT firms, THIS […]

In my last blog, I discussed how mHealth companies need to rethink the way they integrate marketing, information and technology. […]

I love this graphic. It’s from Scott Brinker, chief marketing technologist at Ion Interactive. It got me thinking. In order […]