Branding your health IT business is no easy task. It takes both creative and strategic thinking. It requires smart execution. […]
A common question potential clients ask: How much will it cost to hire you to help us with our marketing? […]
Nearly five years ago, shortly after the launch of the original iPhone, four guys appeared at my office with an […]
You can not force your Big Idea on the healthcare marketplace. That’s the definition of a Dumb Idea. Lots of […]
What is the true role of marketing in today’s digital world? In a digital world, it’s no longer possible to […]
Everywhere you look, there’s lots of buzz in health care about patient engagement and the promise of mobile health. At […]
“Hey Doc, stop texting, look at me, and tell me what’s wrong…” Have doctors and nurses turned into the typical […]
Advertising guru, David Ogilvy, built the most successful ad agency in history. During his career, Ogilvy designed campaigns for most […]
