Storytelling Plugs into the Magic of mHealth Marketing

One polarizing business and public figure to many people is Steve Wynn.

But, you must give credit to Steve Wynn. He’s the guy behind the re-birth of Las Vegas. Wynn has transformed casinos into multi-million dollar luxury hotels and entertainment resorts, aimed at attracting an upscale clientele.

In case you didn’t know, yet wonder about how Steve’s eyes “look”, he is now legally blind. Wynn suffers from the degenerative eye disease retinitis pigmentosa (RP), which cripples night vision and reduces visual ability in the periphery until the sufferer essentially has “tunnel vision.”

So, what is the magic of Steve Wynn’s success?

And how does his magic apply to mHealth marketing and telling stories?

Listen to Wynn tell the story of the power of the story in this video:

” All the razzmatazz and jazz we hear about facilities and everything else doesn’t amount to a hill of beans. It’s the customer experience that determines the longevity and endurance of these enterprises.”

Forget the iPhones, the iPads, and the innovative apps and software… it means nothing.

Storytelling Has the Power to Change Your mHealth Marketing

Let’s apply Wynn’s message to mHealth marketing and your business.

1. Bake storytelling into your business culture
How do you do this? You focus your efforts on first listening to your clients. Listen to what hospital clinicians- physicians, nurses, emergency medical responders- say and are doing. What are their frustrations? Where are they confused? How can you “drop everything and make the trip to pick up the bag of medication”… how does your mHealth service go the extra mile in making life easier?

2. Create a structure, a process to capture real-time, real-life stories
Wynn uses a daily meeting throughout his hotel properties where supervisors learn about the stories. The stories are spread on the Internet.

You can do the same in your mHealth business. Conduct a daily briefing to capture stories from employees and clients. Spread these stories using social media. Embellish them with a blog post or a video. Expand the stories with a Client Success Story White Paper or video interview.

“Take storytelling to a 24 hours a day, 7 days a week, everyday of the year discipline in your firm.”

3. Turn your employees and clients into heroes.
Champion the stories and those who created them. Spread the story. Give the storytellers recognition and boost their egos. Find those ideas that boost your staff. Find those ideas that honor the dedication of those front-line healthcare providers. Find those ideas that helped saved or made an end patient’s life more comfortable, less stressful, or maybe even saved a life.

Find the stories. Tell the stories. Spread the stories. Make the characters in those stories heroes.

People will feel good about your business. The results will astound you.