What conversations are health care organizations… clients for your enterprise health IT solutions… having with patients (potential end user mHealth app users)?
It seems, according to Ahava Leibtag, President of Aha Media Group, a specialty content marketing agency located in Washington, D.C., specializing in the healthcare industry, lots of buzz words rule the conversation:
- World-class
- Advanced
- Multi-disciplinary
- Cutting-edge
- Compassionate
- Patient-focused
- Ranked by U.S. News and World Report
But, are these the words patients want to hear?
Is the language healthcare organizations are using connecting with patients?
From the list of buzz words above, learn the word LEAST used, yet the word patients most want to hear.
Take a couple minutes to listen to the research Ahava shares in this video:
Now…
Ask yourself this:
Does your mHealth app, Digital Health or Health IT solution create empathy with the end patient?
Does it position the healthcare organization to convey an understanding, empathetic story?
Keep in mind, to hit the Empathetic Sweet Spot with your story, you must align your Business Goals with the end Users Experience.
But it takes knowing and living your Business Vision and Objectives…
PLUS…
A deep understanding of your Market. You must KNOW what your Market wants. You must KNOW the words to use when talking about your product/service solutions.
End Patients and healthcare organization prospects are hungry for information.
But that’s NOT what they really want.
Everyone is drowning in information.
People want to know they are understood.They want an empathetic ear. They want to know you are listening and really hear what they are saying.
Even when they are unable to express what they want.
In all the noise of Information today…
People, patients, and healthcare organizations WANT answers.
They aren’t looking for more INFORMATION.
They’re searching the Information to find the ANSWER..
The Advice, the Recommendation, the Treatment, the Cure, the Solution that eases their pain and suffering, or fulfills their desire.
The Information Age is Over.
It’s a New World.
It’s now the Advice Age.
Will you, can you, deliver Advice with an empathetic ear?
Image by Austin Kleon some rights reserved
