One thing that’s certain: Consumer-driven healthcare is coming. Digital devices and applications play a big role in changing the game.
These companies are busy making it happen.
Blueprint Health– Based in New York City, this firm helps talented healthcare entrepreneurs get to market and attract funding.
StartUp Health- An online community to help health and wellness entrepreneurs find access to customers, attract capital funding, tap educational resources, and connect with peers. I’m an Advisor at StartUp Health.
Fitocracy– A social network that turns exercise into a game.
Ekso Bionics– Makes robotic exoskeletons (wearable robots) that allow paralyzed people to walk
FitOrbit– Find a certified personal fitness trainers online for only about $10 a week, versus the premium trainers get per session in the gym.
LumoBack– Using your iPhone or iPad connected to a sensor placed on your lower back, you train yourself to improve your posture—one important element that can affect how your back feels.
Patients Know Best– Gives physicians easy access to medical records typically trapped in other hospital or clinic IT systems.
Comprehend Clinical– An analytical tool that connects siloed IT systems for pharmaceutical companies so researchers can analyze data across the enterprise in seemingly endless ways.
Doximity– Linkedin for docs- lets physicians consult and collaborate with peers who may have expertise they need to treat difficult cases
Simplee– Helps people manage their out-of-pocket healthcare costs which, on average, run about $3,600 a year for a family of four. The platform shows you how much money spent on healthcare, the status of insurance deductibles, health savings account balance and transactions, and pinpoints billing errors.
PatientPay- An innovative solution to the costly and complex challenges faced by healthcare providers managing and processing patient balances. Using smartphone and tablet device technology, it’s an easy 30 minute integration for medical practices to begin realizing greater profits.
Eliza Corporation– Uses speech recognition and data analytics to make reaching out to consumers about their healthcare decisions personal and interactive.
drchrono iPad Patient Care Platform– Lets doctors manage their practices with an iPad, iPhone, Android device, or laptop and do things such as maintain electronic medical records using speech-to-text and attach photos and videos to them, perform electronic prescribing, paperlessly bill any U.S. insurance company, and allow patients to check in using a tablet computer.
PracticeFusion– A cloud based, Electronic Medical Record system that can be set up in minutes.
MotherKnows– Helps parents collect childrens’ medical records from any medical provider, and converts the data into a slick mobile health record.
iCouch.me– Allow patients to “test” via the Web on your webcam-enabled desktop or laptop mental health therapists without the hassle of setting an appointment and driving to the appointment. Also, removes the commitment pressure of ongoing sessions.
Build Your Digital Health Marketing Muscles
You’re a Digital Health game changer too!
Visit the websites of these companies. Follow them on social media. Take a look at their branding and positioning. See if you can identify and describe their buyer personas. Uncover the marketing messages they use to appeal to their buyer personas. Get a handle on the type of marketing content- blog posts, videos, apps, demos, trials, etc- and the amount content supporting their marketing.
Are you in the Digital Health Game? Are you a Player? Will you be a Game Changer?
photo credit: Tom Raftery via photopin cc
Shadab says:
We aim to do the same!