In this post and this post … and this post… we talked about MARKET.
Getting clear on WHO is your RIGHT Market is the springboard to Health IT marketing success.
Many firms fail to invest the time, money, and effort in doing the strategic thinking and research needed to truly understand the problems and motivations of their potential buyers.
Without a deep understanding of exactly how your potential clients think, feel, and act, your marketing message and the media used to carry the message is simply an educated guess.
Testing your Marketing story with your potential buyer personas is the answer to getting MARKET, MESSAGE, and MEDIA Right.
Yes, testing your story with your MARKET requires time, effort, and an investment, but the payoff is huge.
Testing your story gives you the confidence knowing your Market, Message, and Media are in sync. You save time, money, and effort wondering around with marketing that doesn’t connect and fails to deliver the qualified leads and positioning needed to close sales.
Testing your Market sets the standard for your Marketing. It confirms or disputes your assumptions and gut feel about how your potential clients perceive and describe their problems and the value they place on solutions.
If your marketing isn’t firing, chances are you are missing on MARKET. Perhaps you need a tune up, a major overhaul, or a brand new engine.
Why not find out if you have a MARKET problem.
Schedule a consultation and discover how Testing your MARKET can potentially springboard your Health IT firm to bigger and better things.
