If your desire is great marketing that delivers Ideal Profitable Clients to your Digital Health business,…
It starts with a DEEP Understanding of your potential clients.
You must know what makes your potential Ideal Clients tick:
- What do they need and want?
- What’s important to them?
- What are their goals and aspirations?
- What problems do they face daily?
- What are their fears?
Ultimately, you want to understand EXACTLY what they need to know and feel to be ready to hire you.
Gaining this DEEP Understanding isn’t easy. It takes hard work and thinking.
You probably have lots of data about your clients…
But you lack the insights of what really makes them tick. You haven’t connected the dots on the data.
One place to start to gain a deeper understanding of your potential clients is using a collaborative tool- an Empathy Map.
Here’s a PDF explaining the Empathy Map elements… and here’s a Google Doc interactive Empathy Map.
But maybe to really dig deep and gain even more understanding and insights, you need to go beyond the Empathy Map?
Follow this simple process even DEEPER Understanding and ultimate insights of your potential clients.
Now, after you complete the process…
Take what you NOW know about your clients…
Translate what you know into Actionable Insights such as…
- Write blog posts that address your potential clients day-to-day problems and Biggest Fears.
- Use language and Calls to Action on your Landing Pages that give potential clients what they want.
- Discover the RIGHT tone and values to convey in email follow-ups
Use your insights about what you know about your clients to make your Marketing Story and your overall marketing much more effective.
Perhaps you need help and want a second set of eyes to help you understand your client insights?
If so, maybe we can help.
Let’s get on the phone and talk.
Schedule your 15 Minute FREE Discovery Call today.
Photo Credit: Rob Enslin
