Email Marketing… Dead? Lots of marketing types… mostly Social Media gurus with an agenda… are spreading this myth. When done […]
Your health IT buyers are busy. They resist your attempts to set up sales meetings. They conduct nearly 70% […]
According to Forrester Research, only 8% of B2B companies have sales and marketing alignment. Getting Marketing and Sales on the […]
After all the research, after all the practice, when faced with a difficult decision or near impossible situation it comes […]
Timing is everything. In business, it’s usually best to take a proactive approach to things before they turn into a […]
For many digital health marketers, especially enterprise B2B firms, LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll […]
Imagine there was an opportunity to make a difference in healthcare… What if an approach to reach healthcare decision makers, […]
You hear lots of hype and empty promises of all sorts of things you can do using online marketing to […]
When hospital executives are looking for health IT solutions, what’s their buying process? Where do they begin their research? Who […]
You built the perfect mHealth Facebook Business Page. Now it’s time to generate “Likes” to your page and engage visitors […]
John Jantsch of Duct Tape Marketing offers this latest insight of the marketing formula: Inbound marketing + inbound selling + […]
The best content marketing educates. It provides information to your potential buyers, giving them what they need to make a decision […]
