If you’re looking to separate your Health IT firm from the competition… And position your business to win more sales, […]
Branding your health IT business is no easy task. It takes both creative and strategic thinking. It requires smart execution. […]
Is Your Health IT Brand Sick? When you click through and read the above post, you’ll discover that the root […]
What are the signs and symptoms of a diseased health IT brand? 1. You struggle to close sales. 2. Generating […]
A common question potential clients ask: How much will it cost to hire you to help us with our marketing? […]
Don Draper is no longer the Alpha marketer. Command and control of the marketing message using traditional advertising and PR […]
Nearly five years ago, shortly after the launch of the original iPhone, four guys appeared at my office with an […]
You can not force your Big Idea on the healthcare marketplace. That’s the definition of a Dumb Idea. Lots of […]
“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the […]
What is the true role of marketing in today’s digital world? In a digital world, it’s no longer possible to […]
Is the healthcare industry behind the current marketing trends? If so, why is healthcare late to the digital marketing game? […]
Everywhere you look, there’s lots of buzz in health care about patient engagement and the promise of mobile health. At […]
