Amid all the opposition, and no doubt some legitimate questions, about the Affordable Care Act red hot opportunities exist for […]

As entrepreneurs, we all make mistakes. While we are admired for our boldness and confidence, we hate being wrong and […]

In this post and this post … and this post… we talked about MARKET. Getting clear on WHO is your RIGHT […]

Imagine after months of hard work, you finally discover your health IT story. You’ve got your marketing message nailed. It […]

How do you make your mark with your mHealth solution without funding? This is THE key question for nearly all […]

Marketing health IT online starts with a clear focus on Market. The marketing messages must speak to the market, the […]

Google reinvented how people research and access information. Google transformed the advertising and marketing business with Google Ads. Google continues […]

Change is happening. Marketing is shifting from a seat-of-the-pants, gut-feel to a data-driven system. Sure, there’s still room for creativity […]