“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the […]

What is the true role of marketing in today’s digital world? In a digital world, it’s no longer possible to […]

#011: Digital Health Entrepreneurs: Are You Guilty? [ 4:25 ] Play Now | Play in Popup | Download

Walking the entrepreneur’s path is often a lonely journey. Sometimes, even with brilliant ideas and a burning vision of what […]

Is the healthcare industry behind the current marketing trends? If so, why is healthcare late to the digital marketing game? […]

Much of the mHealth content I run across is just plain bad. While 9 out of 10 B2B firms use […]

mHealth Marketer Podcast #010 [ 5:08 ] Play Now | Play in Popup | Download

Last week we explored how a lean, agile approach is required in healthcare IT product development and marketing.  Is there […]

Twitter offers mHealth firms an effective social media platform.  Yet, many mHealth marketers dismiss Twitter, or fail to truly tap […]

mHealth Marketer Podcast #009 [ 6:27 ] Play Now | Play in Popup | Download

Right now, we’re hearing all sorts of buzzwords about communication and information technology in healthcare. Jonah J. Czerwinski, senior advisor to […]