9 Amazing Facts About Mobile Marketing for mHealth Brands

I came across this blog by Jamie Turner on Hubspot and thought I needed to share it with you. When you think about mobile marketing and mHealth, it seems as if there shouldn’t be a single reason why your mHealth company wouldn’t be using a mobile marketing strategy.

But many aren’t and may feel that since their business is about mobile health (one of the fastest growing areas in the healthcare technology industry,  by the way) they are too busy to deal with all this “mobile marketing.” But if you think your mHealth firm needs to invest in a mobile marketing strategy, here are 9 amazing facts that may help you to convince them.

9 Amazing Mobile Marketing Statistics

mHealth Brands

Can Not Afford to Ignore

1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen)

2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)

3. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

4. In some countries, there are more mobile subscriptions than there are people. (Source: Mobile Marketing Association) (How can this be? It’s because some people own more than one mobile phone.)

5. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)

6. 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

7. Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

8. There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

9. 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)

What are your thoughts about the statistics above? Do you already have a mobile marketing strategy? Let me know how you company is taking on the mobile marketing challenge and I’ll create a list to share will everyone.

In the mean time, you can download your free Mobile Marketing Tip Sheet.

photo credit: .m for matthijs via photopin cc

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