Convince Your mHealth Brand to Go Mobile with These 4 Statistics

What if 90 percent of your mHealth company’s marketing emails resulted in your prospect’s action in one day?

I am semi-quoting from a recent blog by Jason Wells about the impact mobile can have and is having on your marketing efforts. A 90 percent response to any marketing activity would be beyond belief to even the most optimistic of marketers.

But as you can see in the condensed version of Jason’s  blog below, Google says it’s true. If that statistic doesn’t give you a wake up call … then I can’t imagine what would convince you. But wait, there are three more statistics to add to that one, and they are all compelling reasons you should be running not walking to get in on the action now. If you wait too long, you’ll wish you had listened to the smart guys!

4 Stats That Scream “Go Mobile” with Your mHealth Brand

Statistic #1

90 percent of mobile searches result in action within one day – Google, 2011

Google unveiled this statistic in November 2011. It is pretty stunning if you think about it. Imagine if 90 percent of desktop searches resulted in action within one day. Or, if 90 percent of emails your marketing team sent resulted in action.

This number is so mind-boggling that it is hard to wrap your mind around. But it’s true.

Statistics #2
70 percent of mobile searches result in action within one hour – Mobile Marketer, 2012

This indicates clearly that when someone searches for something on a mobile phone they are ready to buy. Mobile marketing leads are very low in the sales funnel.

Mobile callers aren’t people who need a call back or a follow-up email. They also don’t have time to hear a canned sales pitch. Get them the information they need quickly and efficiently. That means the person answering the phone at your business needs to be prepared – 100 percent of the time – to close the deal.

Statistic #3
73 percent of mobile searchers look up and call businesses – Nielsen, 2012

Released in late August 2012, this statistic frightened many in the mobile marketing world. It means that businesses will have to prepare themselves to receive more phone calls and to gather analytics from those calls.

It also means that marketing agencies need to figure out how to monetize calls and generate more calls. Agencies are used to driving clicks and web form fill-outs. Now they need to develop a strategy for driving calls for their clients.

Statistic #4
95 percent of text messages from businesses are read within 15 minutes – Moto Messaging, 2012

Text message marketing has gotten a bad rap in recent months. Jiffy Lube just lost a big lawsuit – a $47 million lawsuit – for texting people without an opt-in. But remember this: As long as someone opts in to an SMS list, you can send them texts.

SMS marketing is proving to be extremely effective. Large companies like Coca-Cola use text messages to distribute coupons at live events they host. Meanwhile, small and medium-sized business such as locally-owned restaurants and hotels use SMS marketing to let their customers know about daily, weekly or monthly deals.

To some, this may seem like a fad, but don’t be short-sighted. Think about whether a mobile marketing plan is something your mHealth company could benefit from. It’s fine if you decide to wait, but I bet your competition isn’t.

photo credit: samsungtomorrow via photopin cc