How to Write the Perfect mHealth Blog Post
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Does the “Perfect” mHealth blog post exist?

And if it did exist, what would it do for the mHealth marketer?

Well, first of all it would grab the reader’s attention.
Next, it would pull the reader into the content.
Then, a Big Promise would be made to keep the reader interested.
Followed by, an emotional connection to get the reader deeper involved in the message.
Now, mix in a “test” Call to Action…
Make another Big Promise…
Then, give the reader the Goods- lay out the How To..
Finally, wrap it all up with a Call To Action.

This is the simple 9 step formula Derek Halpren of Social Triggers illustrates in The Perfect Blog Post.   PerfectBlogPost Like this? Learn how to use psychology to get more traffic and sales with Social Triggers.   Now does this 9 step formula for…

The Perfect Blog Post Apply to mHealth Marketing?

Let’s look at each element and decide.

1. Grab Attention with a Headline- Yep, your mHealth prospects are busy, like everybody else. Your post headline that shows up in the search engine results and social media shares must stop them and earn the click or you have zero chance of your post getting read.

2. Opening- 3-4 short, hard-hitting sentences that pulls the reader into the content. Hard to argue with this- keep it simple. Focus on an Opening that gets visitors reading the Opening.

3. Half-Width Image- This is based upon studies that indicate people are more prone to accept text with fewer characters in width. This is probably the least important element of the perfect mHealth blog post. Yes, including a relevant image is important, but an image is needed for optimizing your post for the search engines and social sharing. I consider this a bonus for adding to the engagement on the perfect blog post.

4. The First Big Promise- People are looking to solve their problems online. The quicker you can promise to do this in your blog post the better.

5. Make an Emotional Connection- This is key. Without an emotional connection, readers are very unlikely to take any kind of action. Sharing a short story is a great way to create a quick, yet effective, emotional connection in your blog posts.

6. Use a “Test” Soundbite Call To Action- This is a great idea if the quote is powerful and relevant to the content. Too often, it seems like a forced element. If you feel it’s forced or contrived, don’t use it.

7. Big Promise #2- Tell the reader exactly what they’ll learn from reading the rest of the post. This is also a great place to re-word and repeat the promise of your post title, using H2 sub-title tags which helps your post search optimization.

8. The How To Section- This is the meat of your post. This is where you deliver the content value for your reader. Use step by step lists, bullet points, and numbered lists to make it easy for readers to understand and receive value from your content. Derek is right. When you give people results, they will remember you. Focus your How To content on delivering results. Solve the problems of your readers.

9. Call To Action- Every post your write should end with a Call To Action. Ask your readers to comment, share the post in social media, join your mailing list, or download a related white paper, tip sheet, or ebook for more information.

Use this post and graphic as a template, a checklist when you write your perfect mHealth blog post. Test the elements and adapt it to your audience.

Use this as a guide to create compelling content and boost your mobile health marketing efforts.


photo credit: racheocity via photopin cc

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