What are the signs and symptoms of a diseased health IT brand? 1. You struggle to close sales. 2. Generating […]
The pressure to produce sales is on. You have big goals for your health IT business. You want to have […]
After bootstrapping operations and product/service development for three long, trying years, you finally attract the first round of substantial investor […]
As entrepreneurs, we all make mistakes. While we are admired for our boldness and confidence, we hate being wrong and […]
In this post and this post … and this post… we talked about MARKET. Getting clear on WHO is your RIGHT […]
Imagine after months of hard work, you finally discover your health IT story. You’ve got your marketing message nailed. It […]
How do you make your mark with your mHealth solution without funding? This is THE key question for nearly all […]
Don Draper is no longer the Alpha marketer. Command and control of the marketing message using traditional advertising and PR […]
