After bootstrapping operations and product/service development for three long, trying years, you finally attract the first round of substantial investor […]

In this post and this post … and this post… we talked about MARKET. Getting clear on WHO is your RIGHT […]

Imagine after months of hard work, you finally discover your health IT story. You’ve got your marketing message nailed. It […]

Marketing health IT online starts with a clear focus on Market. The marketing messages must speak to the market, the […]

Google reinvented how people research and access information. Google transformed the advertising and marketing business with Google Ads. Google continues […]

Change is happening. Marketing is shifting from a seat-of-the-pants, gut-feel to a data-driven system. Sure, there’s still room for creativity […]

Lately it seems a whole new intensity has entered the healthcare debate. No doubt the fumble of the Affordable Care […]

“I don’t build in order to have clients. I have clients in order to build.” Howard Roark, The Fountainhead When […]