TAAN: Marketing Support for Global Health IT Firms
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Does your market reach beyond the United States?

Do you require specialty marketing services and expertise, such as e-commerce level SEO services or Pay Per Click management outside our area of expertise?

Perhaps you have an intensive demand for content and related marketing services or need someone with deep contacts in the press to support an event that would tax our current staff?

Good news!

We got you covered.

As a member agency of TAAN Worldwide, we have the capability to bring in global marketing partners and expertise to help our clients when needed. Our parent local Sarasota,FL agency, CAP Brand Marketing is the member agency in TAAN.

TAAN is one of the world’s oldest, largest and most successful networks of carefully selected independent advertising & communications agencies. Currently, 51 member companies operate on every continent, in 32 countries and 67 cities worldwide.

The concept behind TAAN is that that shared knowledge and intelligence creates powerful insight. Yes, this helps us run a better business. It also gives us the ability to tap experts in addressing client marketing challenges and expands the solutions we’re able to deliver to help our client businesses. 

Just as the world of healthcare is undergoing a transformation, advertising and marketing agencies are changing.

Traditional Ad Agency Dead?

The traditional “Mad Men” advertising agency is becoming a nostalgic memory. The focus on print and broadcast campaigns is replaced with a focus on integrated digital media marketing. The Internet, Social Media, Mobile, and Email now drive most marketing campaigns.

The “full service” agency, the advertising or marketing agency that does it all- web design, content marketing, branding and positioning, Public Relations, Print and Media campaigns, Social Media- is being replaced with Specialty agencies. Agencies today specialize in industries or marketing, and often area service expertise.

mHealth “Story Strategy” Focused Agency

Here at Modallic, we specialize in working with mHealth, Digital Health, and Health IT focused firms. Our area of expertise is “Story Strategy”Branding and Positioning.  

This area of expertise and approach allows growth-minded innovative mHealth firms to carve out and claim a unique voice and marketing message in a noise-filled, rapidly changing market. It positions the firm for long-term, viable growth based on a solid strategy focused  marketing foundation. 

Typically, the “Story Strategy” engagements lead to ongoing executions, such as Content Marketing, Website Design and Messaging, Social Media, digital ad campaigns and Public Relations. When heavy duty SEO, PPC,  complex website coding, or extra content creation capacity is needed, we tap into the TAAN network for help.

The winning business model in today’s digital world is expert Specialists working with Specialists. The smart Expert Specialists have a network of other Specialist to tap when needed to respond to what their clients’ need.

“Expertise will become an increasingly valuable asset … returns will increasingly accrue to intellectual capital even as physical and financial capital become commoditized. As it becomes easier to leverage knowledge or skills worldwide and seek out the best resources in any given field, individuals who possess critical know how will attract disproportionate returns…

In general, there will be a shift toward more networked forms of business configuration…Firms in many industries are likely to broaden their network of partners, suppliers, and allies as coordination and monitoring costs plummet.”  McKinsey & Company, A revolution in interaction. White Paper published in 1997

 

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photo credit: Mishel Churkin via photopin cc

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