One of the most powerful stories illustrating the secret of personal and business accomplishment is Acres of Diamonds.
Russell Conwell, the founder of Temple University, delivered the Acres of Diamonds lecture more than 6000 times all over the world over a hundred years ago. The basic premise of Acres of Diamonds is that while many people search for personal and business breakthroughs in other “lands”, the answer is often only inches away.
Yes, we often dream of fortunes in far away places, or in new and exciting tactics or techniques…
But in truth, the REAL opportunities are usually right under our noses.
Many Health IT firms get caught up searching for fortunes in Marketing Myths. They fall for all the Noise and Hype of Content Marketing, Social Media, and PR. The real GOLD is found inside. The real marketing gold is identifying and tapping into your Story.
More specifically, a Story Strategy is where marketing gold is mined.
All too often, I see Health IT firms jump into tactics before constructing a strategy. They default to what they are comfortable discussing: their technology. They think spreading the technology on Social Media, and talking about the technology with Content and PR will bring them quick wins. This tactical approach to marketing ignores the problems and desires of the buyer. It positions the Health IT firm as no different from the competition.
Story Strategy is the Marketing and Sales Difference. It’s Marketing Gold.
Recently, I had the opportunity to present my insights on Story Strategy at the Healthcare IT Marketing and PR Conference in Las Vegas.
Here’s the recording of the presentation.
Digital Health, Telemedicine, and Mobile Health offers a Gold Rush opportunity… a trillion dollar plus market potential.
BIG winners will emerge. Fortunes will be made.
The BIG winners will:
- Understand the impact and importance of all the changes surrounding healthcare- Political, Technology, Social, Personal, and Privacy and Security issues.
- Do the work, make the effort to discover the Story that breaks through all the noise.
- Recognize the wants and needs of their Audience.
- Know the best Media outlets to spread their Story.
Will you get your Story Straight?
Only a select few Health IT firms will invest the time, energy, and resources to do the thinking and the research needed to Get Their Story Straight.
Are you one of the select few? Will you be one of the BIG Winners in the Healthcare IT Gold Rush?
Find out more about the power of Story Strategy in your Marketing.