Social Media Do’s and Don’t's for Digital Health Marketers
Social media is a vital element in amplifying and spreading your marketing message. While many digital health firms are eager to take advantage of all the promises of social media, lots of firms make sales stopping mistakes in their social media approach. Time, effort, and money spent is wasted, and frustration sets in because results are less than desired.
Lets’ explore why mHealth and Digital Health firms need to establish a social media presence, and highlight a few social media Do’s and Don’t's.
Why Social Media for Digital Health Firms
Social media offers the ability to amplify key marketing messages. With social media, you can build a following of prospects, customers, and advocates for your digital health solutions. Social media provides the platform to educate, update, connect with, and build relationships with followers. In addition, you can use social media to research what’s happening in healthcare digital technology.
Do’s and Don’t's of Social Media
Just as in real life personal social interactions, some people are smooth, while others awkward. Much of effective social interaction is common sense and understanding people with empathy. Yet, for some reason, perhaps it’s the addition of technology, even some of the most socially astute people struggle with online social media.
Stop the struggle.
Here are the Do’s:
Have a Plan- Determine why you are using social media and what you want to accomplish.
Create Measurable Goals- Have goals for numbers of Followers, shares of your content, etc. However, keep in mind, that these social media metrics are indicators of effectiveness. Take one more step. Correlate these social media metrics with your firms’s goals.
For example, how many new Followers do you need on Facebook to gain a new user of your mHealth app? How many Retweets of your blog posts results in visitors who opt-in to your email newsletter and then become clients?
Be Consistent- Your social media content must match your key messaging. Keep focused and share messages that tie into the problems your mHealth app or software solves.
Don’t Do This on Social Media
Build Your Network Too Quickly- Be patient. Think quality, not large numbers of followers. Remember, it takes time to nurture and build personal relationships.
Push for Sales- Don’t sell. Share information and educate. Allow people to discover and connect to you on their own time.
Use Generic Messages- Share original, creative, unique, content. Share content your followers will find interesting and engaging. When followers do engage, make sure you respond back, even if they share a criticism of your firms or solution.
Keep these social media do’s and don’t's in mind when you’re using social media to promote your digital health business. Social media offers an inexpensive, effective way to spread your marketing message, attract qualified prospects, and build relationships with prospects, clients, peers, and influencers in your market when done right.
About Sam Stern
Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.