Let’s talk marketing…
Here’s the thing -
Marketing your Health IT services is not about tactics.
It’s not about social media, writing blog posts, designing a website or a logo.
Same applies to your white papers and case studies. It’s not about titles and headlines, fancy graphics, or the results-based offers you make.
In other words, it’s *not* about tactics.
But if that’s true, why the heck do most people think tactically?
Because that’s how they’ve been taught to think.
The Health IT industry… like every other industry… is one giant mess of tactics… it’s about finding the best Social Media platform, the best tools to use, the best SEO approach, the best Press Release, or the best [insert another magic bullet here]…
This approach is wrong… ALL WRONG.
In fact, tactical thinking is downright harmful to your business.
If you approach marketing your Health IT firm from a tactical point of view, you’re bound to fail.
But this begs the question…
If thinking tactically ain’t the way to go, what IS the way to go?
That’s where strategy comes in…
Coming up with a strategy that fits your business is no easy, plug and play thing.
It takes collaboration.
It requires research.
Thinking is demanded.
No one size strategy fits all or even two different businesses.
Every business… your business… is unique.
Rather than publishing rates to execute tactics, our approach is to have a value discussion focused on strategy.
It’s a meeting of the minds.
It’s a process that involves four phases:
It’s focused on your business, your challenges, where you want your business to go.
It’s a process to help both of us decide if we’re a fit to work together.
It starts with a short, free 15 minute Discovery Call to see if we should even spend time talking about your marketing.
Does investing 15 minutes to start the ball rolling to stop doing tactics that don’t work and get on the path to building a Marketing Plan based on solid strategy make sense to you?
If so… maybe we’re a fit?