What’s the value of your Social Media efforts?
Are your efforts worth $10 an hour?
$100 an hour?
$1000 an hour or more?
Unfortunately, all too many mHealth firms do $10 an hour Social Media.
Even worse, is when a founder or key executive of an mHealth firm is doing $10 an hour Social Media activities when their time is worth $1000 or even $10,000 an hour.
$10, $100, or $1000 an Hour Social Media: What’s the Difference?
In his book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, Perry Marshall reveals the difference in the value of Social Media.
$10 an Hour Social Media
This is the approach the great majority of businesses take in their Social Media approach.
What’s the Number ONE mistake businesses make with Social Media?
They approach Social Media as a Broadcast Channel.
They Tweet, or share Facebook, Linkedin, and Google+ updates all about their own products/services, or their content.
Little, or no effort is made to engage.
It’s a one-way conversation.
With the auto posting Social Media tools, it’s easy to fall into this way of doing Social Media.
Also, many firms believe Social Media operates like traditional media. They buy into the numbers of Social Media and figure blasting out their message will connect and generate leads and buyers.
This doesn’t work because people aren’t on Social Media to view ads. They are on Social Media to connect and engage.
$100 an Hour Social Media
Perry Marshall calls this “doing Social Media well.”
(This is rare.)
Doing Social Media well demands a two-way conversation. It’s connecting and engaging with prospects, clients, and influencers in your market.
It’s asking questions that are relevant to your prospects and clients.
It’s answering questions or pointing people to valuable resources.
It’s taking a self-less rather than a self-serving approach to Social Media.
It’s actually LISTENING... and responding in context.
Yes, this takes more time.
It takes more skill. You can’t simply load this approach into Hootsuite and blast it out.
But with the right Social Media tools, your Social Media efforts can be both efficient and effective…
And actually worth $100 an hour.
Having a $10 or $15 an hour employee doing Social Media worth $100 an hour.
How to Do $1000 an Hour Social Media for mHealth Firms
Is it possible to do Social Media that’s worth $1000 an hour?
Yes… But as Perry Marshall says…
“It takes extreme competence… and it’s very rare.”
What is Extremely Competent, $1000 an hour, Social Media?
Of course, it’s LISTENING, asking and answering questions, and engaging…
But it goes beyond this.
It’s truly connecting with people in context at the RIGHT time.
It’s consistently showing up and delivering value.
It’s having the ability to LISTEN for buying intent…
And then delivering the response that moves people to BUY. (or enter your buying process as a qualified lead)
Doing $1000 an hour Social Media requires sound strategy, the right attitude and mindset about LISTENING and engaging, and keen insights and understanding of the problems, desires, and conversations your Market is having on Social Media. It takes knowing how to respond and the ability to respond quickly.
Social Media… It’s worth $10, $100, or $1000 an hour.
It’s your choice on the value you place upon Social Media in your Mobile Health firm… and the value you will deliver and receive back in return.
The difference in time and effort isn’t really that much different from $10 an hour to $1000 an hour Social Media.
Most of it involves changing your mindset about what Social Media is and how it works.
Rather than doing the same old approach to Social Media expecting different results, why not adopt new thinking and a different approach?
GRAB the FREE Social Media Guide for Digital Health Firms
Inside this Guide, you’ll discover how to build a solid Social Media strategy.
Learn Social Media tactics and approaches that generate leads and positions you to land more sales.
Photo by Andrew Magill : Some rights reserved